Accessibility
Include Everyone, Exclude No-one
It's one of the big things, website accessibility. It's the first thing to use to differentiate between those who know about web design and those that don't.
I put all my sites through standards compliance testing. If they pass that then they are near as damn it accessible. If you wanted to go totally OTT on accessibility then you can - but generally speaking, that is more than sufficient for the level of compliance I try to adhere to.
Of course, if you have any questions or concerns then please don't hesitate to contact me.






